Industry benchmarks from 500K+ mobile games. Updated monthly.
| Period | Top 10% | Top 25% | Median | Bottom 25% |
|---|---|---|---|---|
| D1 | 48% | 42% | 35% | 25% |
| D7 | 22% | 18% | 14% | 8% |
| D14 | 15% | 12% | 9% | 5% |
| D30 | 12% | 9% | 6% | 3% |
| D60 | 9% | 7% | 4% | 2% |
| D90 | 8% | 5% | 3% | 1% |
Enter your retention metrics to see how you compare against the industry.